We talk a lot about the benefits of content marketing here at The Savvy Solopreneur (check out all our articles on content marketing in the archives). The amazing folk over at Skilled.co have put together a great infographic, detailing over 55 proven ways content marketing can benefit your business. Here’s my pick of some of the things you need to think about.Consumers engage with 11.4 pieces of content on average before making a purchase. Click To Tweet
This means most of your customers are going to be people who read your blog, subscribe to your newsletter and follow you on social media, NOT people who see one online ad you’ve pushed into their feed, no matter how well-targeted it is.Content with images gets 94% more views than content without relevant images. Click To Tweet
I’ve seen this statistic going up slowly but surely. Statistics aren’t always reliable, of course, but think about it. Which do you prefer? Content with a strong visual element or big blocks of text? Most of you probably went for the first.93% of marketers say that email is the most important channel for distributing content. Click To Tweet
So get that email list up and running, using freebies (we show you how to craft one with minimal effort in this post) discounts (like this) and giveaways (here’s our current one!)
Apparently infographics like this get shared on social media way more than straight blog posts, too. Feel free to share this one. Thanks again to Skilled.co.
Presented by Skilled.co
Need help developing your content creation and content marketing strategy? You might like my ebook The Savvy Solopreneur’s Guide to Content Creation. Want someone to do some of your content creation or marketing for you? Hire me.