There’s an obsession with growth when it comes to business. Grow your company, grow your revenue, grow your team. While I’m more than happy to grow, both personally and professionally, I don’t believe in growth at any cost. Specifically, I don’t believe in growth at the cost of freedom. I’m a solopreneur, and I have… Read More Solopreneurship as a Long-Term Plan
If you’re new to online marketing you may be wondering what backend sales are. If you’ve been studying marketing and sales for any period of time, particularly online marketing, you’ve probably already heard the term. But what exactly are backend sales? A backend sale is an additional sale you make after a customer has bought… Read More What Are Backend Sales?
Today we’re discussing a not-particularly-well-kept secret here at The Savvy Solopreneur. We’re talking about why it’s always easier to sell to existing customers than to find new ones. Finding new customers, marketing to them, and getting them to spend money with you for the first time is a lot of hard work. Getting repeat sales from… Read More Repeat Sales Are The Key to Sustainable Profits
As we hit the half-way point of 2019, now is as good a time as any to start look back at our progress and make plans to stay on track (or get back on track if things got a little derailed along the way). One of the reasons we tend to be bad at sticking… Read More How to Measure Your Progress Towards Your Goals and Stay On Track
Finding a good product to sell when you first start affiliate marketing can be difficult, but it’s important to your success. There are thousands of products to choose from, and the competition amongst sellers can be fierce. Finding a strong niche, along with a relevant, high value product that actually converts readers to buyers, is… Read More The Smart Way to Choose an Affiliate Product for Passive Income
With one or two exceptions, almost all my solopreneur friends work from home. Some of them are location independent, carrying their office with them in a laptop bag, but pretty much all of them have some kind of home office setup, even if it’s a moveable one, and how healthy your home office environment is… Read More Make Your Home Office Healthier and More Productive
Today is the fifth post in our series on email marketing and we’re going to be looking how to find out exactly what your email subscribers want from you. If you’ve missed any of the other posts you can find them here: How to Improve Your Email Deliverability 6 Tips For Crafting Compelling Subject Lines How Often… Read More Give Your Email Subscribers Exactly What They Want
Today is the fourth post in our series on email marketing and we’re going to be looking at a a tactic you can use to ensure that your ideal subscribers stay on your list. If you’ve missed any of the other posts you can find them here: How to Improve Your Email Deliverability 6 Tips For Crafting… Read More How To Keep Your Subscribers On Your List
Today is the third post in our series on email marketing, and we’re looking at a few things to consider when deciding how often you should email your list. If you’re signed up to a lot of email lists, you’ll have noticed that some people email every day, some once a week, some once a… Read More How Often Should You Mail Your List?
Today is the second post in our series on email marketing. If you missed the first one, all about email deliverability, you can check it out here. Once you’ve made sure your emails are actually getting delivered, the next thing you need to get right is the subject line. If you can’t get your subscribers… Read More 6 Tips For Crafting Compelling Subject Lines