If you’ve been on my email list a while, you’ll have noticed I love sharing free tools (I literally wrote the book on free). Recently I’ve been making a few important improvements to my blog, using tools that are 100% free and easy to access.
The following tools can be used to make small but vital tweaks to your blog, that will help drive traffic, improve usability, and build your email list. Take a look.
Updated: February 2019 (a couple of the original free tools on this page were no longer available – I’ve replaced them with even better ones).
Disclosure: Links in this post (and anywhere on The Savvy Solopreneur) may be affiliate links. Find out what that means here.
The Co-Schedule Headline Analyzer
I’ve started using this totally free online tool on every headline I write for my blog, (I actually use it on the articles I write for my content creation clients too, and the pitches I send out to freelance markets). I’m using it to test out titles for my books as well.
Simply pop your headline in the box, and click ‘Analyze Now’. You’ll get a grade for your headline (you’ll want to aim for a B+ at least, if not an A). You can keep tweaking it to improve. The analyzer will let you know how many power words you’ve used and how many emotional words, as well as whether your headline is the right length.
Yoast SEO
This free WordPress plug-in optimizes every post I write, letting me know if I need to tweak my title, url or description, or add more keywords to my post. If you’re still not sure how to use Search Engine Optimization, this book does a great job of explaining it, but if you use Yoast, you’ll only need a basic understanding. Yoast will do the hard work for you.
Inside Instagram Authority
This free online course is the best I’ve found for teaching Instagram marketing to bloggers and other solopreneurs, explaining how to set up your account, attract potential readers, subscribers and customers, and grow you business using the power of the free social app. My traffic from Instagram has increased dramatically since taking this course.
It covers exactly how to promote yourself, your blog, and your paid offerings without annoying your followers, and how to position yourself as an authority figure in your niche without bragging or sounding arrogant. Get the details here.
Recurpost
Recurpost is my new personal favorite for social media scheduling and management. You can manage several social media profiles (including the big ones such as Twitter, Facebook and LinkedIn) all from one dashboard, with lots of cool features, even with the free version.
It’s very similar to the (expensive) paid platform, Meet Edgar. I only know this because I have clients who have paid me to schedule some of their social media through Meet Edgar, and given me access to their account to do so. Recurpost does a slightly more limited, but still adequate job for free.
There are paid upgrades with Recurpost, but I’m still using the free version and it does everything I need it to do. Sign up at Recurpost.com.
Mailchimp & Mailmunch
Mailchimp and Mailmunch are actually two separate tools, but I’ve grouped them together because they’re best used as a system to grow your email list. Mailchimp is a reliable email provider that’s free for your first 2000 subscribers, so it’s great for when you’re just starting out with email marketing. You can sign up for free here, and then you’ll be able to put a form in your sidebar, within your blog posts, or anywhere else on your site, with simple html code.
Mailmunch is a plug-in which allows you to add extra forms, such as a pop-up, scroll box or top bar, to your site. It integrates with Mailchimp, sending all the emails you collect in these forms straight to your Mailchimp list. The forms allow for a fair bit of customization too, even if you’re only using the free version. Both Mailchimp and Mailmunch have paid versions that you can upgrade to in the future, but they are completely free to get started with.
I’ve just updated my free tools ebook and right now you can grab it from Amazon stores worldwide for just 99 cents. Click below to see more details and reviews from happy customers. And don’t forget you can read Kindle books on almost any device. Find out how here.
Want to see the exact online business tools (free and paid) that I use to run my online business? You can find them here.
Awesome tools, I already use a few of these but I’ll have to check out Peek user testing. Nice to connect with you 🙂
Kami @FaithfullyMeBlog recently posted…Eggnog Bread With Streusel Topping
Thanks for stopping by, Kami. Peek was a great find. It’s kind of disconcerting watching someone find their way around your site, but it certainly brings your attention to anything that’s confusing or misleading. And you can tweak things a little then request another test.
Karen recently posted…15 Quick Tips to Increase Productivity
Hi Karen, Just ReTweet looks promising. It seems that I need an account there 🙂
Btw, have you used Unplag before? This tool can help you to get rid of duplicate content on your blog (if you have any). And this tool has a free version too.
Hi Annie. Yes you will have to sign up for a (free) account at JustReTweet. Haven’t tried Unplag before. Will take a look at it.
Karen recently posted…Three Essential Things To Do Before You Outsource
These are fantastic tips thank you #weekendblogshare
All about a Mummy recently posted…Kids Christmas Craft Kits
I love love love coschedule! I have the full plugin (paid version) and it has the headline analyzer built into the interface for all my posts! And I already use mailchimp and a different SEO as well. I haven’t heard of the Peek User Testing, I am going to try that out, thanks!
Stephanie recently posted…Feta-Topped Chicken Recipe
I’ve heard the coschedule plugin is a good investment. Good to hear it again. It’s on my list of plugins to try, but I just love that they make the headline analyser available for free too.
Karen recently posted…Ten Tips for Making Affiliate Sales on Social Media
EK! I signed up to do Peek. I’m a bit nervous. Like I love my site, but will this random person feel the same? Thanks for this list of awesome resources.
Nadalie recently posted…How Do I Slay My Goals?
It is nerve wracking, Nicole. But the tests I’ve done have been really helpful. People pointed out little things I’d never have thought of that let me make little tweaks and improvements.
Karen recently posted…Ten Tips for Making Affiliate Sales on Social Media
Great tips Karen!
I haven’t implemented Peek but it sounds like a great tool to use. Honest feedback is priceless.
Thanks for sharing.
Nataly.
Nataly recently posted…Going from a working mom to a stay-at-home mom: Tips and Takeaways
Peek is no more.
Thanks for pointing that out, Marita. Such a shame. I will update with another free tool (just have to decide which one – so many I love).
Karen recently posted…How To Build a Business You Can’t Wait To Work On Every Day