Reading is one of the easiest ways to grow your business, and there are a lot of great business books to choose from. You can check out my full reading list for entrepreneurs, here. Today, though, I’m zeroing in on a few books that all have something in common. They’ll help you look at your business differently. At least, that’s what they did for me.
Sometimes a single idea can help you see a problem from a different perspective, approach your business challenges from a different angle, or provide you with the insight you need to do something new. Take a look at these five great business books, and see if you don’t learn something a little left-field from each of them
The Power of Moments by Dan & Chip Heath
In The Power of Moments, author brothers Dan and Chip Heath examine what makes some moments memorable while others seem to slip by entirely unnoticed. The authors describe the four elements that create a special moment—elevation, insight, pride, or connection.
Many memorable moments happen by accident, but once you know the elements behind them, you can orchestrate them too. You can use the insights from Dan and Chip to create special moments for your subscribers, clients, or customers. This can strengthen and deepen your business relationships in exciting new ways.
Permission to Screw Up by Kristen Hadeed
Kristen Hadeed’s book on how to fail is not only laugh-out-loud funny, it’s also authentic and inspiring. In Permission to Screw Up, Kristen recounts how she began her business and the mistakes she made along the way.
But Kristen doesn’t just share her journey. She goes on to explain the mistake she made and what she should have done instead. This book will encourage entrepreneurs who are floundering in their business and give them insights into how to course-correct.
Ask by Ryan Levesque
Some entrepreneurs waste months or even years trying to guess what their community wants from their business. But with this book you’ll be armed with the information you need to get real answers that can transform your business. Ask is a book with a long and very descriptive subtitle:
The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
And that’s what you get. A counterintuitive formula that will have you rethinking how your serve your audience and community. Ryan breaks down how to create surveys that give you valuable data about your customers and shows you how to create customized sales funnels that turn visitors into raving fans.
The ONE Thing by Gary Keller & Jay Papasan
The One Thing is a short and simple no-fluff guide. The idea behind it is that you can only focus on doing one thing well at a time. So, the authors recommend cutting out many modern-day distractions so you can get the work done that really matters.
But if you don’t know what those activities are, the book will help you sift through and identify the activities that will give you the biggest return on your time. If you’re feeling overwhelmed by your business, this book is the essential guide you need to get back to basics. And the principles in this book can be applied to other areas of your life, too.
Building a Story Brand by Donald Miller
One of the biggest challenges for an entrepreneur is defining their brand so that customers can understand it. With Building a Story Brand, you’ll discover how to clarify your brand and share it with your customers.
The author gives clear advice on how to share the message that you’ve been struggling to communicate. Plus, he devotes plenty of time to the seven story points that allow customers to truly connect with your brand. If you’re ready to level up your marketing, grab this book today.
The folks over at Mentor Box claim that the average CEO reads 60 books a year, because super smart people know that the key to success is constant learning. So how do we keep up? One solution is to carve out as much time as possible for reading, and I definitely recommend you do that. But Mentor Box have come up with another way you can learn from some of the smartest authors on the planet, every month.
Their subscription service selects amazing books, on the topics of business, career, wealth, networking, leadership, influence, and more. Then supplies you with speed-reading cheat sheets, audio summaries, video lectures, and college-style classes by the authors summarizing their own books for you. Oh and a 30-day money-back guarantee if you don’t love their service. Check them out here.
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