We’ve talked before, here at The Savvy Solopreneur, about how to build your email list (for free) and about the importance of creating the perfect opt-in gift or content upgrade. Today we have a useful infographic to help you plan your content upgrades.
Content upgrades are often shorter and less complex than your main opt-in gift. A content upgrade could be a simple checklist, worksheet, or resource list, that helps your readers with the specific task you’re discussing in a particular blog post. You tend to integrate your content upgrade into your blog post, offering readers a small extra resource that will help them achieve the task you’re discussing in your post.
A post about attracting traffic to your blog might have a checklist of things to do to promote each post. A piece about social media marketing, might include a cheat sheet with the best times to post on each social site.
Check out the ideas below and do a little brainstorming about how you could include content upgrades in future posts, or those you’ve already published.
Tip: It’s a great idea to go back to an older, evergreen post that gets great traffic, and add a content upgrade. If that’s where readers are landing, that’s where you need to be trying to convert them to subscribers.
Graphic from https://sleeknote.com/. Re-published with permission.
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