10 things you can offer as an opt-in freebie or content upgrade

The importance of building your email list is pretty well-established, and we’re all aware that you need at least one main opt-in incentive, if not regular content upgrades, to do it. So what exactly should you use as that opt-in freebie or content upgrade?

Let’s start with the basics:

What is an opt-in freebie?

Your opt-in freebie, also known as a lead magnet, is something you give your subscribers in return for their email address. You’ll probably have a dedicated page on your site, similar to any other squeeze page or sales page, promoting your opt-in freebie, but you’ll also mention it within some blog posts.

And what is a content upgrade?

A content upgrade is also something you give your subscribers in return for their email address. But a content upgrade is usually something you offer within a blog post that expands on or compliments the content in that particular post.

In short, all content upgrades are opt-in freebies, but not all opt-in freebies are content upgrades.

10 things you can offer as an opt-in freebie or content upgrade

Disclosure: Links in this post (and anywhere on The Savvy Solopreneur) may be affiliate links. Find out exactly what that means here.

Do I need content upgrades on my blog?

Not necessarily, and if you offer them, you’ll have to have a system to deliver them. Some bloggers run different lists, or list segments, based on who opts in for what. But the easiest way is probably to set up a resource library to house your main opt-in gift and all your content upgrades (more on that later).

So what should you be offering your readers to lure them into subscribing for your email list?

Ten Great opt-in Freebies

Free Ebook

A free ebook used to be an excellent opt-in freebie, then everyone started offering them, and now we all have way too many free ebooks (many of which we’ve never read) on our hard drive. An ebook can still be great freebie, but make sure it’s high quality and keep it super relevant and quite short. Addressing one specific issue that’s a real pain point for your audience works well.

Checklist or cheat sheet

If there’s a task or process that your audience need to do on a regular basis, you can make a simple one page checklist or cheat sheet that they can print, copy and use over and over again. This works well as a content upgrade as you can address something very specific that you mention within a blog post.

A workbook

A multi-page workbook that helps your readers to achieve something important can be a great opt-in freebie. Here at The Savvy Solopreneur I offer a free workbook: Seven Steps to Clarity as a Solopreneur. You can also produce a simple one page worksheet as a content upgrade within a blog post.

Resource list

This can be PDF with a list of resources that would be useful to your readers. These can be free resources, paid resources, or a mixture of both. You can even include your affiliate links within a resource list, if affiliate marketing is part of your business model.

A video or audio series

If you enjoy recording video or audio (I don’t) you can offer readers a free video tutorial, or a series of videos or MP3 recordings that cover a process or topic of interest to your audience.

An ecourse or challenge

It takes a little more work, but with a good autoresponder you can easily set up a course or challenge to be delivered by email over the next 5, 10, or 30 days. You can even buy in the content for this, in the form of PLR. I talk more about how to create an opt-in freebie using PLR content in this post.

A planner or calendar

You can produce a digital, printable, weekly or monthly planner or calendar aimed specifically at your target audience. This may be as simple taking a basic template and adding relevant quotes or tips specific to your niche.

You can also buy in planners that you can customize and use as a freebie. Coachglue have niche specific planners such as the blog content planner and the affiliate marketing planner that you can buy, customize and use as an opt-in freebie.

Free products

You can offer a free sample of a product you usually sell. This is a common tactic recently with stock photography sites such as Ivory Mix and CreateHer. They offer a package of free styled stock photography when you sign up for their newsletter. Sometimes they even send you a few free photos with every monthly newsletter.

Creative market is a great example of a site that sends out freebies regularly. In fact, they offer six new free products (things like graphics, stock photography, WordPress themes and custom fonts) every single week. It’s worth signing up over there if you haven’t already.

A discount

I don’t suggest this as your only incentive to sign up, but it can be a useful extra. I offer a 50% discount on my Busy Bloggers Success Kit to all new subscribers here at The Savvy Solopreneur. I also offer the same discount on my Freelance Writers Success Kit to new subscribers to my freelance writing website.

A resource library

As it gets harder and harder to entice people to part with their email address, some bloggers are going all out, and providing subscribers with an entire library of relevant resources.

This can be a great idea if you want to include small content upgrades with individual blog posts. You offer a highly relevant extra download (maybe a checklist or worksheet) with each new blog post (or at least one post each month) and add each new content upgrade to your resource library as you create it. New subscribers get access to the library via a private link in your welcome email (you can password protect your library if you want), and regular subscribers can access the library at any time to check out any new resources you’ve added.

There’s a great post on how to put together a resource library over at Melissa Griffin’s blog.

Whether you decide to go small and simple with your opt-in freebie, or create a whole library, is up to you. There’s no reason you can’t start small and grow slowly.

Want more content creation tips? Check out my Kindle book The Savvy Solopreneur’s Guide to Content Creation.

My opt-in freebie is a free workbook AND a discount on my Busy Bloggers Success Kit. Plus I regularly send out free ebooks and links to free tools. Sign up here.

Update:

For a short time (June 21st through June 30th, 2018) you can grab a HUGE bundle of PLR worth well over $1000 for just $47, as part of the PLRaPaLooZa event. Multiple PLR companies are contributing, often in the form of voucher codes for you to pick whatever you want from their store! There are a LOT of opportunities to pick up some perfect rebrandable opt-in gifts and content upgrades. Check out the details here.

Comments

  1. Elise Dopson says:

    Hey Karen!

    Awesome post. I love your eBook idea – I recently added one of these on guest blogging to my free resource library and it’s been my most popular resource to date! 🙂
    Elise Dopson recently posted…How I Made my First Affiliate Sale Using PinterestMy Profile

  2. Karen says:

    Hi Elise. Thanks for stopping by. That sounds like a great example of addressing one specific issue that’s super relevant to your audience. And you’ve pinpointed another great advantage of having a resource library. You can track which are most popular and create more similar resources!
    Karen recently posted…How Long Should A Blog Post Be?My Profile

  3. Alexis says:

    I recently created a free resource library and it has been converting well. I’m definitely interested in creating a free ebook next. Great list!

  4. Muriel says:

    I love your tips! You are an inspiration to me!
    Can I ask you which sharing buttons you use? They are totally effective!

    1. Karen says:

      Sharing buttons by Sumo! Great WordPress plugin with a whole suite of traffic building tools 🙂
      Karen recently posted…Write Your Ta-da List, and Celebrate Your AccomplishmentsMy Profile

  5. Brittany says:

    Great ideas! Thank you!

  6. Karen,

    I will offer funny check-list on how to make the perfect cuppa as an opt-in freebie. A version of this will be included in my first forthcoming book on (black) tea. I have some other ideas for content upgrades, lead magnets and landing pages in the near future…

    Do you drink tea?

    All the Best,

    Martin
    Martin Lindeskog recently posted…The Mastermind Group will Not Fizzle OutMy Profile

  7. Eric Gamble says:

    This is such a great list of ideas for freebie “give aways” to entice people to engage with your site or sign up for your email newsletter. I have always wanted to have an offer but I have really struggled with what to give to my readers. But I think I will work on things like an ebook or i love the idea of a Calendar for 2019! It just takes a wee bit of creativity!
    Eric Gamble recently posted…Love Your Family Time in Lancaster, PAMy Profile

    1. Karen says:

      So glad you found some inspiration here, Eric. Good luck with getting your offer up and running. 🙂
      Karen recently posted…8 Habits of Successful Social Media MarketersMy Profile

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