This is the eighth post in the Pinterest Marketing series, and the second day of the 30 day Ultimate Blog Challenge. If you’re new here, perhaps stopping by as part of the challenge, and are interested in Pinterest marketing, be sure to check out the other posts in the series.
If you’ve already read the other posts in the series, you now know that Pinterest can be really helpful when it comes to increasing traffic, boosting brand awareness, and making sales.
If you’ve implemented everything you’ve learned in the series so far, now is a good time to check your Google analytics to see for yourself how many visitors are reaching your content by way of Pinterest. You may be surprised by how many visitors Pinterest is driving to your blog or website already.
Another tool you should be using to monitor your marketing efforts is Pinterest’s own analytics. This resource is invaluable when it comes to providing marketing insights. Read on to find out how to access Pinterest analytics and use them to your advantage.
About Pinterest Analytics
In order to use Pinterest analytics, you’ll first need to have a Pinterest for Business account. You’ve probably already set this up. However, if you haven’t, it’s easy to do, and really is the best profile type if you’re a blogger or online business owner.
There are three steps to follow for set up. Just create an account, confirm your site, and then give your website visitors the ability to Pin your posts easily, by making sure you have share buttons on every post and on your Pinnable images (I use the Sumo plugin for this).
Once you’re all set up you can use Pinterest analytics to check out which content your site visitors are Pinning. Simply go to your account and click on ‘Analytics’ in the top left hand corner of the screen. Pinterest analytics provides a great deal of information regarding metrics that can guide your decision-making around your marketing efforts.
Your Pinterest Analytics Dashboard
Marketing efforts are always improved when guided by solid data. Having information about your target audience demographics, their daily practices, online habits and similar information can allow you to make informed decisions regarding the ways you choose to spend your budget and time resources.
The information found in your Pinterest analytics dashboard is definitely an asset when it comes to making the best use of this platform. Here you’ll be able to see the past 30 days’ worth of your top clicks, saves, and Pin impressions, as well as information on your audience, such as location and basic demographics.
You’ll also be able to see your average number of daily viewers and impressions, along with the boards with the highest number of RePins and impressions. You definitely want to use these metrics to your advantage.
How to Use Pinterest Analytics Data
All of these numbers and stats can seem confusing at first. However, if you break it down, you’ll soon be able to see patterns that can be useful in determining your next move.
It’s a good idea to start by taking a look at what’s currently working for you. Find your Pins that have the highest number of RePins. What do they have in common? Take notes, listing anything that strikes you regarding this content. See if you notice common topic themes, image formats, or other characteristics that stand out. Then make a plan to begin testing future Pins with these characteristics.
Look at which boards get the most engagement and RePins, including all your group boards. I noticed a lot more traffic coming in when I started using group boards, but digging around in my analytics helped me see exactly which boards were sending most of that traffic, so I could ensure I was Pinning to those regularly.
After assessing what’s working, consider what could be improved upon. Evaluate Pins with high engagement, but little follow through. These are your highly RePinned content with few click-throughs. Consider what you might do to entice users to click through to your website. Sometimes a simple call to action on your Pin image or in your description will do the trick. You may also be able to add coupon codes, the promise of a free content upgrade, or other incentives. Conduct some testing to see what works.
As you can see, the information provided through Pinterest analytics does require strategy and work on your part, if you want to really leverage the data provided and optimise those Pins. But with practice and creativity, you can expect to see significant growth in your traffic and (if your site is well-monetized) your revenue, based on your efforts.
There is a lot more information on Pinterest analytics in the Pindepth Advanced online course, which is where I learned everything I needed to know about Pinterest marketing. It includes four hours of video training, actionable workbooks, a private Facebook group, and a ton of bonuses (including two bonus courses, Content That Converts and The Subscriber Rush). Plus, you get lifetime access. Every time Pinterest rolls out new stuff, more information is added to the course, so you’re constantly updated. Check out the details here.
I’d love you to connect with me on Pinterest. And just click here if you’d like to get a free printable workbook and other goodies to help you run your online biz, along with other free tips and tools. Don’t forget to stop by tomorrow for the next post in the series.