We’ve talked before about Pinterest marketing strategies here at The Savvy Solopreneur. As time has gone on, I’ve found my traffic from Pinterest is increasing steadily, even though I still have less than 1000 followers. One of the main reasons seems to be my dedication to using relevant group boards.
I’m a member of around 20 group boards now, and I have a few strategies that may seem crazy, but they work for me. Here are a few of them.
I Pin manually
I don’t use a scheduler (other than my trusty excel sheet, where I keep a list of my group boards so I don’t keep Pinning the same Pins over and over). I have a theory that the Pinterest algorithm knows when you’re actually Pinning and when you’re just throwing everything into a scheduling tool. Manual Pinning does take a little time and organisation, but it saves you money on scheduling tools (all the good ones for Pinterest are paid).
I spread my Pins out
Even though I’m Pinning manually, I don’t throw a new Pin up on every group board, all at the same time. A new blog post gets Pinned at intervals over the 24 hours after I post it, across all my boards. I believe this gives it more chance to be seen by more (real) people throughout the day.
I’ve educated myself
There’s a lot more to Pinterest than throwing random Pins onto random Boards. There’s analytics, and keywords and a whole lot of strategy involved. If you’re serious about using Pinterest to build your online community, and grow your online business, you might want to check out this in-depth online course. It includes 6 value-packed modules, printable guides and workbooks, a FREE 3,000 Pin trial of Boardbooster, and a private Facebook group. Check out the details here.
I stick to relevant group boards
I write about solopreneurship, freelancing, and online business, so all my group boards are picked with that in mind. I don’t accept every single group board invitation I get. And I don’t Pin every one of my Pins to every one of my group boards. A relevant Pin gets clicks and engagement. An irrelevant one can be annoying.
So I’ll Pin posts about affiliate marketing (like this one) to my affiliate marketing group board, posts about Pinterest (like this one) to my Pinterest Tips group board, and posts about books (like this one) to my Books group board. You get the idea. Some boards you’ll only Pin to occasionally (though you can still browse and share from them regularly if your audience would appreciate their content).
I follow ALL the rules
As you click through the links below, you’ll find that each board has it’s own rules, for joining and Pinning. Follow the rules. If you’re supposed to follow the board, do it. If you’re supposed to follow the creator of the board, do that too. If you’re supposed to send a message to the creator, just do it. Rules are there to make the process run smoothly. Most of them are reasonable enough.
So which are the best Pinterest group boards for bloggers?
Here are my favorites:
I’ll update this list as I find new group boards for bloggers, so bookmark or Pin it to come back to.
Did you know you can make affiliate sales direct from Pinterest too? Once your Pinterest account is getting some traction it’s worth considering. The ebook How To Make Your First Affiliate Sale in 24 Hours Using Pinterest gives you a (fairly) foolproof strategy. Get it here.
Need more general Pinterest marketing tips? Check out this post.
Happy pinning, guys, and don’t forget to connect with me on Pinterest.
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