How To Fill Your Blog With Quality Content, Without Having To Write It

Filling your blog with quality content seems so easy when you first start blogging. You have so many ideas and so much enthusiasm. Whether you blog to support your business, to promote your products or services, or to market affiliate products, you need content. And content creation can become a huge time suck, even if you enjoy the writing process.

Developing a specialist niche comes with extra issues. It can be hard to constantly come up with new ideas on the same narrow topic, and sustain enthusiasm for it over time. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do guest blogging to promote your blog.

If you run more than one niche blog, as many of us do, the problems multiply. So, before you throw in the towel completely, let me share a few ideas that will help you to load up your blogs and newsletters with quality content you didn’t have to create yourself.

How To Fill Your Blog With Quality Content, Without Having To Write It

Disclosure: Links in this post (and anywhere on The Savvy Solopreneur) may be affiliate links. Find out exactly what that means here.

 

When looking for free content, you have several options. I recommend you use these suggestions to add a variety of content to your blogs and websites. Always use plenty of your own original content too.

Note: Bloggers worry a lot about using ‘duplicate content’ and I’ve had plenty of bloggers ask me if using reprinted material (which is what things like article directories are) is duplicate content. Technically no. We are talking about legally syndicated content here. Not stolen, plagiarised or ‘duplicate’ content. To find out more about the difference between duplicate content and syndicated content, see this article.

Grab some Free Reprint Articles at the Directories 

Article directories such as EzineArticles.com are packed with articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author’s resource box (or bio) at the end including the link or two that the author has included to his/her website.

It’s a win-win situation. The author gets free advertising. You get free content.

There are one or two negatives to using this type of article. The biggest is the issue of posting those links in the author resource box. You’re sending traffic away from your site, and could lose readers to the click-out before you get them to take action on whatever you have to offer.

Good news! There’s a way to get round the click-out problem.

Use Extra-Special Free Reprint Articles

Sometimes bloggers and marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.

You’ll find many articles that meet that criteria over at FreeAffiliateArticles.com.

This way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well. The two of you split the profit, and your readers still get great content. Win-win-win.

This model definitely adds an increased level of appeal compared to traditional reprint articles.

My Favorite Shortcut: Stock up on PLR articles

PLR articles stands for Private Label Rights articles. PLR articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.

Customize the articles, tweak them for your market, add an introductory paragraph and a few sentences to wrap up the article (and perhaps recommend a relevant affiliate product).  Insert examples or photos or case studies and publish them on your website, or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Find a Good PLR Service?

Simple. Find a PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR, but are getting your hands on top-quality content.

My Recommendation for Top Quality PLR, Sold in Very Limited Quantities:

EasyPLR.com has been offering the best niche PLR article packs on the web since 2006. Here’s why I like them and use them:

  • Great reputation. Thousands of happy, repeat customers over the years.
  • Great quality. The content is written by professional writers on staff and edited by a separate staff member.
  • Limited availability. You’re not sharing your articles with thousands of other people.
  • Run by a respected internet marketer. Nicole Dean owns EasyPLR.com and is often called the marketer with integrity. She runs her business by her gut and her ethics, not strictly by her pocketbook.
  • Excellent customer support. Need any help? They’re there for you.
  • Great special offers and the occasional freebie. Make sure you sign up for the newsletter (and always open it, even if you don’t need any PLR right then). Sometimes there are great surprises from this company. You can sign up here.

At the time of writing Easy PLR have a site-wide sale on and are selling many packs off for $5. That’s quite a bargain for the basis of an opt-in freebie that could help you grow your list to the point where you could be making thousands of dollars!

If you’re still not sure about using these PLR resources to create your opt-in freebie, or you’d just like to know more about PLR content, I’d recommend this FREE report, from the lovely Nicole Dean at EasyPLR.com:

Making PLR Make Sense – A Guide For Bloggers

Other PLR companies I use:

White Label Perks

White Label Perks has some great options for opt-in freebies and content upgrades. Current offers I like the look of include this Productivity Hacks package and this  Persuasive Copywriting package.

Each package comes with several short stand-alone pieces of content, which they refer to as ‘blog posts’. Personally, I would either package them together into a downloadable PDF, OR (even better) send them out by autoresponder as a 5-part mini ecourse.

Bonus: Each of the above packages comes with ten editable social media graphics and twenty ‘social blurbs’ (pre-written quotes and snippets to share on social media).

AllPrivateLabelContent.com

This is a great site for grabbing some bargain PLR content. I don’t buy from them often but I’m on their mailing list and always check out their weekend emails as they often do a $5 special.

If you’ve ever felt overwhelmed by the task of constantly creating new content for your blogs, sites and newsletters, give these tactics a try. They have enabled me to keep blogging for years while still producing my  ebooksreports, and freelance articles.

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Comments

  1. Jasmine A says:

    This article is super interesting, I have never heard of this before. I like the feel of the extra special article idea, it would be a great way to include guest posts thanks!

  2. Karen says:

    Yep. I don’t use that option often, but it’s great to have in reserve. I’ve also promoted the affiliate programs I’ve signed up to at that site long-term so it’s ended up being a source to find quality affiliate programs. As with anything, you have to do a little research to make sure the affiliate program is high quality (and still in operation – the site has been up for years and some of the articles there are quite old.) Even if the content is evergreen, check the program is still running before you pick an article.
    Karen recently posted…Blogging on a budget: How to save money as a new bloggerMy Profile

  3. This article is a breath of fresh air.
    Why do I say that? Well, put it this way: The blogosphere is typically this big echo chamber comprised of people who parrot whatever the other guy said (let’s be honest).

    One of these things is the notion that “you should never publish previously-published content,” as it will surely lead to “penalties” that in reality don’t even exist.

    But then you come and have the guts to tell everyone, “Hey, publish PLR and EZine articles,” and for that, I applaud you 😉

    While some of these articles could use some editing (especially PLR pieces) there is absolutely nothing wrong with relying on them otherwise. So thanks for bringing this up.

    P.S. Not to mention these resources are great for those who lack the time to blog very often 😉

    – To the end of blogging myths
    Elvis
    Elvis Michael recently posted…Oh, Sh*t! Should You Swear on Your Blog?My Profile

    1. Karen says:

      Thanks for your comment, Elvis. I think the whole idea of duplicate content is one of the most misunderstood topics on the internet. Yes, PLR always needs a rewrite. And I don’t recommend building your whole site on it, but it has it’s place in a well-thought out content strategy, for many people. 🙂
      Karen recently posted…Blogging on a budget: How to save money as a new bloggerMy Profile

      1. Yup, especially on the occasional newsletter/autoresponder 😉

        Enjoy your day,
        Elvis
        Elvis Michael recently posted…Oh, Sh*t! Should You Swear on Your Blog?My Profile

  4. This is great article worthy of reading. I never heard of White Label Parks or All Private Label Content.Most of the time I write from the heart but sometimes is good to have resources like this as the guide. Great topic! Content creation is something we need in everyday life if we are in business. xoxo, Rahela
    Rahel@Smart Biz Coaching recently posted…What I am I doing it all wrong? The fear of failure.My Profile

  5. Karen says:

    Thanks for stopping by, Rahela. They are both great companies. White Label Perks currently has some good content that is perfect for offering as freebies/content upgrades for your subscribers. If people want to keep their blog 100% original and ‘from the heart’ I still advise considering PLR for your content upgrades and subscriber freebies. It saves a ton of time. 🙂
    Karen recently posted…8 Things That Improve Your Success in Business and in LifeMy Profile

  6. Jamil Ahmed says:

    Hello,
    These are great suggestions. But, I think if you want to build some good authority you should think, research and write your own article. However, if it only concern about earning some cash than these options can be used.

    Regards,
    Jamil

  7. Karen says:

    Hi Jamil. Yep, I want to stress again, I’m not suggesting you should use PLR instead of researching and writing your own articles. Just as an occasional alternative or bonus for your readers. While PLR articles can be monetised to earn (for example) affiliate commissions, I wouldn’t say they’re better than original content for that. Actually they’re less likely to get traffic than your high quality original content so you need to factor that in to your content strategy too!
    Karen recently posted…8 Things That Improve Your Success in Business and in LifeMy Profile

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