You all know how much I love free tools. I literally wrote the book on them. So today I’m excited to welcome Scott Smith to the blog, with an excellent guest post, all about free tools you can use to rebrand your business. Rebranding is something many business owners end up doing, sometimes more than… Read More 10 Free Tools to Rebrand Your Solopreneur Business
The easiest way to make your business more profitable is to do more of what’s already working well for you, but do you even know what that is?The first step is to start tracking what’s working. What parts of your business actually bring in revenue? What projects and products are making you money? Which ones… Read More Increase Your Profits This Year, By Tracking What Works
We’ve talked before, here at The Savvy Solopreneur, about how some solopreneurs fly solo by choice, while others are solopreneurs by necessity, intending to stay in solo mode only as long as it takes them to gather the resources they need to start building their team. If you’re in the second camp, Wendy Dressler is… Read More Is it Time to Hire an Employee?
We’ve talked before about the importance of backend sales, but how exactly do you make them? One of the keys to consistent (and automatic) backend sales is a well-designed, logical and automated product funnel. This simply means that instead of creating and launching random products that your audience might like, you need to come up… Read More Designing the Perfect Product Funnel For Your Online Business
Building a business takes time, and it’s easy to get frustrated if your growth seems slow. But sometimes you just need to learn to get out of your own way. If any of these issues are something you’re struggling with, you may be standing in the way of your own success. Disclosure: Links in this… Read More 20 Reasons You’re Not Building Your Business as Fast as You’d Like To
There’s an obsession with growth when it comes to business. Grow your company, grow your revenue, grow your team. While I’m more than happy to grow, both personally and professionally, I don’t believe in growth at any cost. Specifically, I don’t believe in growth at the cost of freedom. I’m a solopreneur, and I have… Read More Solopreneurship as a Long-Term Plan
If you’re new to online marketing you may be wondering what backend sales are. If you’ve been studying marketing and sales for any period of time, particularly online marketing, you’ve probably already heard the term. But what exactly are backend sales? A backend sale is an additional sale you make after a customer has bought… Read More What Are Backend Sales?
Today we’re discussing a not-particularly-well-kept secret here at The Savvy Solopreneur. We’re talking about why it’s always easier to sell to existing customers than to find new ones. Finding new customers, marketing to them, and getting them to spend money with you for the first time is a lot of hard work. Getting repeat sales from… Read More Repeat Sales Are The Key to Sustainable Profits
As we hit the half-way point of 2019, now is as good a time as any to start look back at our progress and make plans to stay on track (or get back on track if things got a little derailed along the way). One of the reasons we tend to be bad at sticking… Read More How to Measure Your Progress Towards Your Goals and Stay On Track
We talked yesterday about how difficult it can be to maintain passion and enthusiasm when running an online business. Burn-out is common, and many would say, inevitable. But there are options available to online business owners that will allow them to work less and earn more. “Work smarter, not harder” is the mantra of many… Read More Simple Shortcuts To Working Less and Earning More