4 Ways to Leverage Your Coaching Business and Increase Your Income

Are you ready to leverage your business and jump to the next level of income? Do you long to be the next Ali Brown or Carrie Wilkerson? There’s still room for more top coaches in the world, and your 1:1 coaching clients are certainly important, but the key to expansion is to make your expertise available to more people in your target audience.

Not sure how to do that? Let’s explore your options.

4 Ways to Leverage Your Coaching Business and Increase Your Income

Disclosure: Links in this post (and anywhere on The Savvy Solopreneur) may be affiliate links. Find out what that means here.

Group Coaching

One way to reach more of your target audience is to hold group coaching sessions. Usually these are held in a webinar room with the ability to show slides, to record the sessions, and to have yourself talking directly to your audience on webcam. If you’re not comfortable being on camera, you can also host teleseminars which are audio only. Now, instead of charging one person a fee for personal coaching, you can host 10-20 people at a time who are all paying a fee and still receiving your personal assistance.

Before you go signing up for a webinar service, do some planning around your sessions. In order to attract the right people, you need to plan your topics, how many sessions you need, and what you’ll offer at the end of the coaching session.

If you’re feeling overwhelmed at the idea of having to plan your talk and your slides for a webinar, consider the short cut many top coaches use! It’s called CoachGlue.com and it’s a service that allows you to cut down on your content creation, and still deliver quality coaching programs. The folks at CoachGlue have done all the planning and work for you with their Teach Your Tribe kits. Each done-for-you kit focuses on a specific topic and offers scripts, slides, and worksheets…everything you would ever need to hold group coaching sessions. Check out the current Teach Your Tribe kit here, or check out the CoachGlue All Access Pass for monthly content you can use for an ongoing group coaching program.

Paid Training Products

Paid products are attractive to a lot of coaches because you create the product once and keep making sales, which is mostly passive income. Once again, you’re sharing your expertise with more people who will likely follow you on social media, sign up for your email list, and hopefully will become coaching clients one day.

You can create these training products from scratch, hire a ghostwriter or adapt done-for-you content. Ghostwriters can be expensive and creating content from scratch is time-consuming, but CoachGlue comes to the rescue again, with their done-for-you workshops. They contain four lesson modules, checklists, and action worksheets. All you need to do is add your own personal touches (I recommend personal stories/anecdotes, images, quotes, and maybe a case study based on one of your clients) and your paid product is ready in half the time it would take a professional ghostwriter to complete it.

Live Retreats

When your sales and income start to increase, choose your most popular group coaching program and create a live weekend retreat where clients will pay top dollar to learn from you and stay in a fancy locale. A lot of planning is needed to host a live event, but at least your content is already written!

You could also organise a casual mastermind retreat, like the ladies at Beachpreneurs.com do.

Combine All of The Above

You can focus on one of these new income streams at a time or you can take this done-for-you content and format a unique program, utilizing both group coaching and paid products. Offer the paid product to the group coaching clients. Use some of the worksheets as bonuses to either the group coaching clients or to the paid program. Using CoachGlue content, you can create your own coaching sales funnel and increase your pricing as the products become bigger. Simply edit the done-for-you content, add your own expertise to it, put your logo on it, and sell it as your own.


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