Would your business benefit from a higher rate of cash flow? We’ve all been there. Increasing cash flow suddenly isn’t easy, but there are a few strategies you can employ instantly that might just help. Try one, or several, of the following strategies to increase your cash flow this month.
Reduce your spending
Decreasing your spending is one way to increase your small business cash flow. The first step to implementing this strategy is to carefully analyze all of your business spending. How much do you pay for web hosting, Facebook ads, your email autoresponder, online memberships, and other business tools?
After analyzing your spending, look for areas that can be reduced. It’s important to approach spending cuts carefully because cutting costs can compromise efficiency and quality. If, however, you’ve identified things you’re paying for but hardly using, that’s a great place to start.
Remember there are often free alternatives to many paid tools and services. I’ve compiled all the free tools I love in my Kindle book Free Tools for Writers, Bloggers and Solopreneurs.
Extend discounts for fast payments
If you’re trying to encourage your customers to pay faster to increase your cash flow, then discounts for fast payments may help. The discount doesn’t have to be large, but customers often appreciate a small amount of savings. Try several payment plans with different discount levels to reach more clients.
You can also offer discounts for bulk orders if practical, or offer a bonus with orders over a certain amount. A bonus product often works especially well when selling digital products, and you can make it available for a very limited time to encourage people to buy straight away.
Watch your inventory
Are you investing a large portion of your cash into inventory? Depending on your business model, inventory may be the lifeline of your small business, but you don’t want it to destroy your cash flow.
The items you sell shouldn’t sit in warehouses or storage facilities for long periods of time. Find a balance between having enough inventory to satisfy customer needs and having too much.
Re-think your business model
Many small businesses keep no inventory at all. Business models that enable you to do this include affiliate marketing, selling digital products (like the success kits I sell through Gumroad, or the printables I sell through Etsy), or dropshipping. Find out more about dropshipping in this post.
Raise your prices
Are you keeping up with inflation? You might be able to raise prices on your products and services to keep up with the market.
Higher prices can lead to more cash flow, but they may also scare away customers. Find a balance that works for your business andyour customers.
Offer rewards
You can offer a variety of rewards ranging from discounts to extra products. You can make a special rewards program with gift cards or other items, or a rewards system based on loyalty points. Remember the easiest person to sell to is someone who has bought from you before and was satisfied with the purchase, so any form of loyalty scheme that encourages repeat sales is worth trying.
Customers who prepay for large packages, services, or multiple items could receive extra rewards. These rewards can encourage them to stay and keep buying your products or services.
If you need more cash flow in your small business, try incorporating one or more of these strategies, to discover what works best for you.
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an apt post! loved it
vidhya thakkar recently posted…Sunshine, Be the best Version of you – #Blogchattera2z #AtoZChallenge
So glad you enjoyed it, Vidhya.
Karen recently posted…Making a Hassle Free Move to a New Web Host
Very helpful… sometimes the most simple alternatives are the ones that work!
Dee Coxon MA MD MCMI recently posted…How not to build your tribe
Thanks for stopping by, Dee. Glad to hear you found it helpful.
Karen recently posted…How to Backup Your WordPress Site
Very good advice for those of us on a small budget or who need a cash infusion. For me, the best strategy is to reduce spending and use as many free or low-cost services in my business as possible.
That’s my first choice, too Jeanine. I ended up writing a book about free tools simply because I found so many when I started my business, with very little in the way of a start up budget, and wanted to share everything I found useful.
Karen recently posted…Where to Find Graphics, Fonts and More for Your Blog
these tips are useful on anyday and definitely help everyone
vidya recently posted…Q is Quirky: Q is for Q & A, Quatern and QA
Thank you Vidya. Happy to hear you found it useful.
Karen recently posted…Where to Find Design Inspiration For Your Blog
Great tips. It’s simple to implement these steps if the business owner is serious about increasing cash flow.
Kandas recently posted…Define Your Etsy Shop’s Ideal Client with these 5 Questions
Glad you liked it, Kandas. Simple to implement is definitely what I go for first and foremost, in my business (and life)!
Karen recently posted…How to Customize Free Stock Images
What a great list for any small business owner to follow.