If you’ve already been through the other posts in the series, and implemented what you’ve learned, you’re working hard to create a Pinterest marketing strategy that’s driving traffic, making sales, and building community.
You know that an involved audience is more likely to become followers, subscribers, and ultimately customers. But one strategy you may not have considered is the timing of your Pins. There probably isn’t one best time or day, but paying attention to your followers can provide you with some scheduling insights. Let’s take a look at how to determine the most effective times to Pin.
There are actually some places right on the Pinterest site that can give you clues as to when you might get the most results from your Pins. Check out the notifications in the upper right-hand corner of your page. This red bubble tells you how many new followers, RePins, comments and group board invitations you have waiting for you.
Set aside some time to monitor the progression of these numbers throughout your week, both weekdays and weekends. When you see it climb suddenly, take note. Then assess the pattern after a week of monitoring. This should tell you the most active times and days of your Pinterest followers.
Know Your Audience
Sit down and think about your audience. Write down all the insights you currently have about them (and your niche) that might impact Pinterest use. For example, what time zone does the majority of your audience live in? In what ways might your particular niche impact audience behavior or how receptive they might be to your content?
Pins aimed at business types usually perform best during the week when people have their mind on work. Lifestyle pins are often acted upon during the weekend when it’s fun time. Parenting bloggers may find their Pins get engagement early in the morning or late in the evening, or even at nap-time!
I know a fashion blogger who swears that Wednesday evening is the time her followers are most likely to click through her Pins and buy clothes. She speculates that after ‘hump day’ people are planning outfits for the weekend. Another fashion blogger friend has noted that her Pins that get saved throughout the month often get clicked through and result in a purchase at the end of the month, presumably when people get paid. Delve deep to look for patterns or insights you can derive from your specific follower base.
Test It Out
While it’s wise to collect as much data and insight as you can, this information isn’t foolproof. You’ll want to invest time in different types of testing to determine what works best for your particular situation. Multiple tests will be necessary to be sure results aren’t simply a fluke. Since you’re going to be Pinning regularly anyway, make a note of when you Pinned certain content and then check if it got a lot of impressions and RePins or not.
Remember that social media is constantly evolving. Don’t rest on your laurels. Continue sporadic testing throughout the year as factors like seasons, trends and resources change.
Choosing the best time to Pin isn’t an exact science, but following these simple steps can increase your chances of finding exactly what works for your blog, niche or brand.
Need more information on Pinterest marketing? I absolutely love the Pindepth Advanced online course, which is where I learned everything I needed to know about using Pinterest for business. It includes four hours of video training, actionable workbooks, a private Facebook group, and a ton of bonuses (including two bonus courses, Content That Converts and The Subscriber Rush). Plus, you get lifetime access (I’ve been through the course twice already). Every time Pinterest rolls out something new, more information is added to the course, so you’re constantly updated. Check out the details here.
I’d love you to connect with me on Pinterest. And just click here if you’d like to get a free printable workbook and other goodies to help you run your online biz, along with other free tips and tools. Don’t forget to stop by tomorrow for the last post in the series, where we’ll be talking about promoted Pins.