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It seems like the whole world is trying to sell you some form of online training right now. We’re constantly told we need this online course or that online course, or to listen to this webinar or that video training. I’m a fan of learning in all its forms, and I love a good online course (I’m currently studying this one and this one) but the one important habit I’ve used to build a better business really is a simple one: reading.

Books are more affordable than online courses. If you have a library card (or a Kindle Unlimited subscription) many are free (and no, you don’t need a Kindle to read Kindle books. You can download the free Kindle app and read your Kindle books on almost any device). If you haven’t joined Amazon’s audio book program Audible yet, you can also grab two free audio books as a new member.

Regular readers know I’m a fan of reading great business books, as well as non-fiction books on a lot of different topics (you never know where the good ideas will come from). I’ve drawn up a master reading list for entrepreneurs, and regularly write more in-depth round-up posts on business books that embrace a common theme (like this one and this one). So why will reading help you build a better business? There are a few reasons.

You’ll Discover New Ideas

Reading doesn’t just boost your vocabulary or make you smarter; it also exposes you to more ideas. These ideas may be exactly what you’ll draw on when it’s time to deal with a cranky client, launch a podcast, or update your products.

It’s easy to rely on your wisdom alone to guide you in your business. But it can also be tricky and may even lead you into trouble, since you can get stuck in ruts and overlook vital information.

You’ll Lower Your Stress Levels

Imagine this: You’re having one of those days where you keep bumping into a problem. Try as you might, you can’t seem to come up with a solution that doesn’t create more work or chaos for you.

Instead of fixating on it and letting it derail your productivity, consider reading a book instead. Quietly reading for a few minutes can lower stress levels and give your mind break. As an added bonus, you may even find that a few minutes away helps you come up with the solution you were looking for.

You Can Find New Mentors

Reading business books filled with advice and insight from entrepreneurs who have walked the same path can be like having a mentor to guide you. You can benefit from their years of experience without having to make the same mistakes.

Of course, a good book can’t take the place of a supportive real-life mentor. But it can be a wonderful way to learn from others and glean valuable insights to help you grow your brand in new ways.

Developing a regular reading habit is one of the best things you can do for your business. Not only will you boost your communication skills, you’ll also improve your own creative thinking at the same time.

And talking of mentors…

The folks over at Mentor Box know our time is short, and if you can’t find the time to read as much as you’d like, they’ve come up with a way you can learn from some of the smartest authors on the planet, every month.

Their subscription service selects amazing books, on the topics of business, career, wealth, networking, leadership, influence, and more. Then supplies you with speed-reading cheat sheets, audio summaries, video lectures, and college-style classes by the authors summarizing their own books for you. It really is like having the author themselves mentoring you. They throw in a 30-day money-back guarantee, just in case you don’t love their service. Check them out here.

Want to grab a FREE printable workbook and other goodies for solopreneurs? Just let us know where to send it. You’ll also get my monthly newsletter with tips, freebies, special offers and links to free tools and resources.