Content Marketing

Quick & Easy Content Creation Strategies

No matter what business you’re in, if you’re marketing your products and services then you’re most likely creating content. Lots and lots of content. Blog posts. Emails. Opt-in gifts and content upgrades. Books. Membership programs. Videos. Podcasts… The list is endless. In fact, you probably spend the majority of your workday creating content. And it’s still… Read More Quick & Easy Content Creation Strategies

Content Marketing

3 Mistakes To Avoid When Writing Your Content

Whatever type of solopreneur you are, you probably need to create content on a regular basis. Blog posts, website content, social media updates and ad copy, emails to your list, online courses, and digital products, opt-in freebies and content upgrades, checklists, cheat sheets and other extras to provide value to your subscribers. Original content is… Read More 3 Mistakes To Avoid When Writing Your Content

Content Marketing

10 Things You Can Offer as an Opt-in Freebie or Content Upgrade

The importance of building your email list is pretty well-established, and we’re all aware that you need at least one main opt-in incentive, if not regular content upgrades, to do it. So what exactly should you use as that opt-in freebie or content upgrade? Let’s start with the basics: What is an opt-in freebie? Your… Read More 10 Things You Can Offer as an Opt-in Freebie or Content Upgrade

Blogging, Content Marketing

How To Fill Your Blog With Quality Content, Without Having To Write It

Creating quality content for your blog seems so easy when you first start blogging. You have so many ideas and so much enthusiasm. Whether you blog to support your business, to promote your products or services, or to market affiliate products, you need content. And content creation can become a huge time suck, even if… Read More How To Fill Your Blog With Quality Content, Without Having To Write It

Blogging, Content Marketing

Creating A Content Calendar For Your Blog And Business

Recently I wrote a post about setting business goals as a solopreneur, and mentioned my content calendar. I immediately got several questions from readers and subscribers asking about content calendars and how they actually work in practice. So much so, that I re-jigged my own content calendar to write a post that would answer some… Read More Creating A Content Calendar For Your Blog And Business