I’ve been on Pinterest ever since you needed an invitation to join, and to be honest, I’m kicking myself over the fact that for ages I used it mainly for personal stuff rather than marketing my business. A couple of years ago I got serious about the platform, converted to a business account, took an… Read More Is Pinterest the Right Platform for Your Business?
Instagram has become a social media powerhouse, a virtual home to millionaire influencers, and a great place for businesses and brands to connect with their followers and increase sales. But I still hung back on using it because, as an online biz owner, I wasn’t quite sure how I was going to use it to… Read More 5 Reasons You Should Be Using Instagram For Business
There’s no denying the power of Instagram. From hip twenty-somethings recording their picture-perfect lives, to parents showing off their super-kids, to empty nesters documenting their living-on-a-boat lifestyle, it’s a playground for anyone who wants to record their life in pictures, while glimpsing into the lives of others. We’ve talked before, here at the Savvy Solopreneur,… Read More 4 Easy Ways To Get More Followers On Instagram
We’ve talked before, here at the Savvy Solopreneur, about how Instagram can be a great way of marketing your business to a huge audience of potential customers (and I shared with you how much I love this FREE 7-day Instagram course from Alex Tooby – check it out if you’re an Instagram newbie). As we’ve already… Read More 4 Great Instagram Apps to Improve Your Photos
I came late to Instagram, but from day one, I got more engagement than most newbies, and it took me a while to work out why. I’m a bit of a Twitter marketing expert (I literally wrote the book on Twitter) and one thing I carried over from Twitter to Instagram was strategic hashtag use.… Read More How to Use Instagram Hashtags to Expand Your Reach
I’m relatively new to Instagram, but have already found some great (free) resources and started to grow my audience over there. It you’re new there too, I recommend this FREE download from CoachGlue that teaches you how to connect with potential clients on Instagram, and this (also FREE) 7-day Instagram course from Alex Tooby. One… Read More How to Use Instagram Stories to Boost Your Business
Social media marketing strategies can get complicated. There always seems to be so much to do and so little time. Many solopreneurs employ a social media manager as soon as they can afford to. But that’s not always necessary if you know how to simplify your social media strategies. Social media can be an efficient… Read More How To Simplify Your Social Media Marketing Strategies
Social media marketing can be an effective way to market almost any business. Sure, the social media sites want you to invest in their advertising programs, and that can certainly be part of your strategy, but it is still possible to reach people organically on social media, and organic traffic is generally high-quality traffic. It’s… Read More 8 Habits of Successful Social Media Marketers
Premium social media sharing tools have a ton of features that can really ramp up your social strategy. I use MeetEdgar (which costs around $49 a month) when I’m working for clients (and they’re footing the bill), but there are several free social media sharing tools I’ve used in my own business that can do… Read More Free Social Media Sharing Tools
Social media is both a gift and a curse, and the only difference is in how you use it. Today I’m highlighting a few of the social media mistakes bloggers, marketers and other solopreneurs are still making, and how to put them right. Too short on time to read the full article now? Pin it for later.… Read More 6 Things Solopreneurs Are Still Doing Wrong on Social Media