No matter what business you’re in, if you’re marketing your products and services then you’re most likely creating content. Lots and lots of content.
Blog posts. Emails. Opt-in gifts and content upgrades. Books. Membership programs. Videos. Podcasts… The list is endless. In fact, you probably spend the majority of your workday creating content. And it’s still not enough.
Sound familiar? What if you could quickly and easily create more content, without spending hours at the keyboard? Check out our shortcuts to easy content creation strategies that work. (Remember if you don’t have time to read this post now, you can Pin it for later.)
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Strategy #1: Crowdsource it
Think you can’t get other people to write your content without paying them? Think again. You can easily tap into your network of friends, colleagues and even competitors to create an endless stream of content that requires very little work on your part.
- Interview the influencers in your niche, either in text or audio
- Solicit guest posts for your blog
- Build a panel of experts to answer questions for your email subscribers
- Host a webinar with a guest speaker
- Create a survey and share the results
The possibilities for creating content based on the input from others is nearly endless, and while all of them require you to play some part, the actual time spent will be minimal.
An example of this, is Nicole Dean’s Expert Briefs. She crowdsources blog posts and free downloadable reports about leveraging business and life, like this one about making money from your blog.
Strategy #2: Repurpose it
If you’re anything like most entrepreneurs, you already have a huge collection of content. You’ve written hundreds of blog posts and emails, recorded dozens of how-to videos, produced several ebooks or guides, and created at least a few presentations.
Don’t let all that content sit around and collect dust! Gather it up, give it a light edit, and put it back to work for you.
Turn a series of blog posts into an ebook to sell, or transform an ebook into a video course. Membership sites become books for sale in print and on Kindle (with an upsell to the full course), and old blogs find new life (and new readers) with a simple update, refresh, and a date change. I discuss fifteen different ways to repurpose your content in this post.
Strategy #3: Rebrand it
Looking for something completely new that you haven’t offered before? Put your keyboard away and discover the power of rebrandable content instead. Rebrandable content is prewritten content that can be bought at a very affordable rate (much cheaper than hiring someone to write it for you). You can then re-package it to match your brand, adding images, brand colours, your logo, and a personal story or two.
Rebrandable reports, ebooks, checklists and guides are great for creating an opt-in, content upgrade or bonus freebie for your list. Some rebrandable content can also be sold for profit (always check the licence). Prewritten content gives you the flexibility to create exactly what your audience needs and wants, without spending hours (or days) researching and writing.
Looking for top quality, rebrandable content for your audience?
Check out the done-for-you blog posts, training, workshops, planners and forms at CoachGlue.com. They’ve done all the research and writing, and even created your worksheets and slide decks. All that’s left is for you to add your unique voice and perspective, change up the colors and add your logo. In no time at all, you’ll have ebooks, planners, and even complete training courses ready to sell.
Your audience will love that you keep them up to date on the latest trends, and you’ll love how quickly you can create new content with little to no writing involved.
Click here to check out their newest packages.
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5 thoughts on “Quick & Easy Content Creation Strategies”
Hey it’s Matt Hutson here from BookMattic. I really love the ‘outsource it’ tip. That can and has come in very handy for me. Thanks for the great post.
Thanks, Matt. Outsourcing in all its forms can save so much time. Even if its just opening up your blog to guest posting and crowdsourced material, which actually doesn’t cost you anything!
Karen recently posted…5 Questions to Ask When Hiring a Content Creator
Love this! Thank you for the reminder. I feel like even if some of us already know we should be repurposing content, it doesn’t always occur to us newer bloggers to actually go through with it. I have never crowdsourced content before and I’d love to explore that in the future. I actually have a content creation tips board on Pinterest and I’ve pinned it there so I can find this again later! 🙂
Thanks for stopping by, Ciara. Yes, I repurpose like crazy now, but there was a long time when I knew I should be doing it but just didn’t have the right system in place to make it easy.
Karen recently posted…How to Use Instagram Hashtags to Expand Your Reach
I love the idea of degrading and outsourcing!
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