If you’re using Twitter for business you probably want to sell your products and services, or at least generate leads on Twitter.
The lovely folks over at Hubspot have done (some of) the work for you, compiling 12 data-driven statistics that will help you get more conversions from your Twitter traffic.
It’s well worth considering some of these in more detail. As someone who’s recently (finally) got round to getting set up on Instagram, I’m frustrated that I can’t include a clickable link in individual posts over there. I know instinctively Twitter has to be better as I can include a link to drive traffic directly to the post or webpage I’m promoting. The data backs me up, according to Hubspot.Link clicks account for 92% of all user interactions with Tweets. Click To Tweet
That’s definitely worth knowing. People aren’t just hanging out on Twitter to have conversations, or like cute pics. They’re clicking/tapping away on the links that interest them. No wonder Twitter is such a great traffic generation tool.
Scroll down for some more stats and tips to help you with your Twitter marketing.
Need to put together a comprehensive plan for marketing your business on Twitter? Consider my book Tweeting For a Reason: How (& Why) To Use Twitter For Business. It’s full of tips to help you fire up your Twitter marketing strategy, grow your following and increase your engagement.