If you’re a blogger or online marketer, there’s a surprisingly simple way to double your income. Just put yourself in front of twice as many people who are interested in what you have to offer. Of course that’s easier said than done. In a crowded and competitive online space, getting traffic and conversions is hard, and only getting harder. One way to do it is to throw a lot of money at the problem and accomplish it with well targeted ads, but not every solopreneur has the budget for that.
Another great way to get in front of a new audience, interested in what you have to offer, is to find someone else who’s doing something similar to what you’re doing, and access their audience. In other words, find other players in your niche, or closely related niches, and start to collaborate. For example, let’s say you’re selling a guide on budget travel. Find a few bloggers and marketers who are also in the travel niche, or maybe even the personal finance/money saving niche. You’re looking for people who aren’t direct competitors, but who reach an audience who will be interested in what you have to sell. This works best if your audience will also benefit from something they have to offer.
Approach the other players in your niche and see how you can work together. A great place to start is to offer to share something of theirs with your readers first. If the person sells a product, ask if you can interview them, or see if they have a discount coupon you can share with your readers. If they have an affiliate program, you can even profit from sharing this with your readers. If they offer a freebie that your audience might be interested in, you could share that too, maybe on social media or via an email to your own subscriber list.
Next, ask if they would be interested in sharing you with their own audience. This is always your end goal, but you have to make it worth their while. Depending on your business model, there are several different ways to accomplish this. If you have a paid product, and an affiliate program, it makes it easy. You can invite them to join your affiliate program, and offer to make sales easy for them by offering an interview, profile or guest post. You could even offer to do a livestream training in their Facebook group, or a Q&A.
No matter what you decide to do, make it as easy as possible and do whatever you have to do to get your fellow blogger or info product creator to share your offers with their audience. Ideally you’re looking to get the person you collaborate with to email his or her list for you. Mentions on social media and blog posts are great, but your ultimate goal should always be to get them to mention you in an email, as this will tend to have a bigger impact. Remember to offer (at least) as much as you’re asking for. It’s rare for people to want to give you something for nothing.
Lastly, think carefully about your goals when approaching people to collaborate with. It’s great to get actual sales of your products and money in the bank, but it’s also very valuable to add new members of your target audience to your list. Many other people in your niche love to share valuable freebies with their list (it’s a major incentive for people to stay on it) so it may be easier to get someone to share your opt-in freebie, rather than your paid product, especially if you have an affiliate program that will credit future sales from the leads they introduce to them. Do some research today and start identifying the perfect people in your niche to approach.
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