Today I’m welcoming guest blogger, Sophia Smith to the blog, to walk us through how to make a professional product promo video. Whether you’re selling your own products, working for clients, or promoting products as a blogger or online influencer, Sophia has the low-down on how to make your product promo video stand out.
There is another tactic, besides blogging, for businesses that want better search engine optimization and more organic traffic. According to statistics, viewers are 64–85 percent more likely to buy a product after watching a product video.
As it turns out, people prefer watching over reading. And video is predicted to take over the internet in the next couple of years. Even as you are reading these lines, video makes up the majority of internet traffic.
Until recently, many smaller companies weren’t able to capitalize on these marketing tactics, since videos were expensive and time-consuming. Nowadays, the landscape has changed, and online video makers have made video-based content affordable, easy to create, and accessible.
Let’s take a look at how to make professional product promo videos that will skyrocket your conversions!
1. Getting started with promotional videos
Photo by Vanilla Bear Films on Unsplash
As with any other ad, to get the results you want, it needs to be entertaining and informative. Original videos, featuring real people having real experiences with the product you’re promoting, are golden.
Consumer testimonials and product demonstration videos are great for providing your audience with that kind of real experience.
In consumer testimonials, your customers are the ones doing the talking for you. Start with a brief introduction of the topic and provide a call to action at the end, and your video is good to go. These kinds of videos resonate with people because they show the authentic experience of a consumer.
How do you convince someone your product will fix their problem? You show them how it works and how their lives will be easier if they use it. Because of their nature, product demos work best for physical items and software.
2. Choose an appropriate video style for your target market
In this step, you need to figure out the visual style of the video that is best for your target market. For instance, a video for a landing page of a skincare brand will be quite different compared to a SaaS product.
You can do basic competitor research or search the top companies in your industry. Look for video content on their landing pages.
Seeing if the kind of content they feature can provide you with a deeper understanding of what your market wants to see.
3. Come up with a compelling script
Photo by Amelia Bartlett on Unsplash
A well-written script is the foundation of a good video. If you are not on a tight budget, you can hire a company to come up with a video script, or if you are strapped for cash, you can do this step on your own.
One of the most effective ways to develop a powerful script is to utilize a problem-solution format. There are five steps to remember about this format. Start with using an engaging and interesting opening line, present a common problem or a pain point your customer is experiencing, and offer a solution.
The next step is to introduce and showcase your product. Explain how your product can resolve the issue or alleviate the pain. To wrap it up, emphasize your company name, tagline, and invite people to take action, such as clicking for more information or signing up to your list.
Make sure the script is engaging and easy to understand. It should capture the attention of the viewer and resonate with your audience.
4. Making video on a budget
Photo by KAL VISUALS on Unsplash
Agencies charge thousands of dollars to produce compelling videos for your business. There is a smart way around this, and you don’t have to break the bank to bring your ideas and script into life. A lot of startups and small businesses create their own videos on limited budgets by resorting to alternatives.
Online slideshow video maker allows you to create your own professional product promo videos in minutes. And with this useful tool, you don’t even need any video editing knowledge to craft impressive promo videos.
You start with finding a video template you like. You can choose from loads of unique and fresh designs, including work from some of the world’s best animation designers. Slideshow videos can be easily customized by adding your photos or choosing from thousands of stock photos.
Also, you can add text if you want to, and fine-tune the colors. You get to re-edit your video until it’s perfect and fully reflects your brand’s visual identity and vision.
5. Keep it short and to the point
Photo by Kushagra Kevat on Unsplash
Video length matters a lot. People are more impatient when it comes to online content than ever. In comparison to 2017, videos produced in 2018 were one-third shorter.
Multiple studies have also confirmed that viewers frequently drop off after 2 minutes, according to some, even after 30 to 60 seconds. The rule of thumb is to keep your videos 1-2 minutes long. You can research videos that use a similar tone and promote similar products and see how long they are. Use their average length as a guide.
And remember: to get visible and massive results, you need to find a creative way to improve your customers’ shopping or browsing experience.
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